I work with dynamic global organizations to tell their stories in rich and textured ways — using content to shape and enhance brand strengths, attract new business, and illuminate strategy. Tapping into my EQ and eclectic career experience with startups and multinationals – across global journalism, media and corporate – I act as a conceptual translator and liaison between creatives and the business. Diplomatically and masterfully, I communicate big ideas and granular detail with gusto and purpose… and then roll up my sleeves to craft content that people want to interact with.
A Brief Bio
Shana Ting Lipton started her career in journalism in her native LA.
She wrote pop culture pieces for Variety, Wired, Salon, People, and LA Times — for which she penned cover stories and a weekly digital column which also ran on KTLA TV evening news.
Shana has lived and worked in cities across the globe. Her travel writing has appeared in books such as BlackBook and Avant Guides, and been featured in airline magazines for Delta, United, KLM and British Airways.
Mid-career, Shana pursued and earned two law degrees, while continuing to write for consumer magazines like Vanity Fair, Marie Claire, British Journal of Photography, Reader’s Digest, SUCCESS, and Robb Report.
Blending her media background with legal and business nous, she worked with CNN's branded content studio, Create, on digital articles, video treatments/scripts and pitches for global client campaigns and new business. She worked in a similar capacity for Euronews.
Most recently, Shana joined PricewaterhouseCoopers' Global Thought Leadership team.