I work with dynamic global organizations and governments to tell their stories in rich and textured ways — using content to shape and enhance brand strengths, attract new business, and illuminate strategy. Tapping into my EQ and eclectic career experience with startups and multinationals – across global journalism, media and corporate – I act as a conceptual translator and liaison between creatives and the business. Diplomatically and masterfully, I communicate big ideas and granular detail with gusto and purpose… and then roll up my sleeves to craft content that people want to interact with.
Photo of Shana Ting Lipton and Adnan Amin, then-Director General of the International Renewable Energy Agency (IRENA) courtesy of Jade Beard
A Brief Bio
Shana Ting Lipton was born in London and grew up in LA. She graduated from Barnard College, Columbia University and later obtained a Masters degree in European Studies from University of Amsterdam.
Her career as a published journalist began as a teen with her work published in LA entertainment magazine Venice and Glamour magazine (Italy).
Shana has worked as a columnist, editor-in-chief and senior editor at start-ups, established newspapers and lifestyle and travel publications such as the Thalys European trains magazine and BlackBook. Her travel writing was published in the Avant Guides Amsterdam book. Shana’s articles have also been featured in airline magazines for Delta, United, KLM and British Airways.
While in LA, she wrote for Variety, Wired, Salon, People, and LA Times — for which she penned cover stories and a weekly digital column which also ran on KTLA TV evening news.
In pursuit of new challenges, she earned a UK Graduate Diploma in Law degree followed by Legal Practice Course certification in 2016, but continued to write for consumer magazines like Vanity Fair, Marie Claire, British Journal of Photography, Reader’s Digest, SUCCESS, and Robb Report.
Starting in 2016, Shana worked with CNN's branded content studio, Create, on digital articles, video treatments/scripts and pitches for global client campaigns and new business. She worked in a similar capacity for Euronews NBC.
From 2019 through 2022, she worked for Lloyds Banking Group on their Storytelling team. In this capacity, she has helped to tell the story of the legacy institution's three year £3 bn digital transformation through videos, articles and podcasts, as a creative producer and senior writer.
Most recently, she joined the Global Thought Leadership team at PwC (PricewaterhouseCoopers) in London as a senior editor.