WRITING AND PRODUCING CONTENT FOR BRANDS
Shana Ting Lipton brings a wealth of diverse experience to branded content production. This includes a background in culture and lifestyle journalism, legal writing and certification, commercial writing and producing skills, creative strategic thinking and experience interviewing high-profile public and private sector stakeholders.
As a senior writer, she has worked on projects for CNN's international brand studio - including the award-winning GREAT campaign for the UK Department for International Trade. She has written native articles and videos for international governments and brands, for audiences consisting of the C-suite, global businesses and other CNN readers/viewers.
Lipton contributed to creative strategy on one of CNN's global campaigns for Kazakhstan's renewable energy themed world expo. This was a featured case study on the CNN International Commercial website.
Digital articles and related videos produced for client Zurich Insurance were published on the firm's website, on a CNN micro-site, and on the dedicated the hubs of campaign partners Bloomberg and Financial Times.
She has worked with the native content arm of pan-European broadcaster and digital publisher Euronews NBC. Clients have included Copernicus, the EU's flagship Earth-monitoring program, Airbus and the European Patent Office and Beijing Tourism. She's also freelanced for companies like GE Healthcare.
Shana Ting Lipton is now bringing her skills as a creative producer and senior writer to Storytelling, the in-house content production team which is telling the story of Lloyds Banking Group's three year £3 bn digital transformation. She writes and produces videos, podcasts and articles for Lloyds Bank, Halifax Bank of Scotland, and partners such as Tata Consultancy Services and the Tech Talent Charter. As a producer she leads production squads, deals with every aspect of production including budgets, talent casting and stakeholder management. She is part of the Storytelling leadership team.
Interviewing Mathew J. Burrows of D.C. think tank The Atlantic Council