Shana Ting Lipton brings a wealth of diverse experience to branded content production. This includes a background in culture and lifestyle journalism, legal writing and certification, commercial writing and producing skills, creative strategic thinking and experience interviewing high-profile public and private sector stakeholders.

 

As a senior writer, she has worked on projects for CNN's international brand studio - including the award-winning GREAT campaign for the UK Department for International Trade. She has written native articles and videos for international governments and brands, for audiences consisting of the C-suite, global businesses and other CNN readers/viewers.

 

Lipton contributed to creative strategy on one of CNN's global campaigns for Kazakhstan's renewable energy themed world expo. This was a featured case study on the CNN International Commercial website.

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Digital articles and related videos produced for client Zurich Insurance were published on the firm's website, on a CNN micro-site, and on the dedicated the hubs of campaign partners Bloomberg and Financial Times.

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She has worked with the native content arm of pan-European broadcaster and digital publisher Euronews NBC. Clients have included Copernicus, the EU's flagship Earth-monitoring program, Airbus and the European Patent Office and Beijing Tourism. She's also freelanced for companies like GE Healthcare.

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Shana Ting Lipton is now bringing her skills as a creative producer and senior writer to Storytelling, the in-house content production team which is telling the story of Lloyds Banking Group's three year £3 bn digital transformation. She writes and produces videos, podcasts and articles for Lloyds Bank, Halifax Bank of Scotland, and partners such as Tata Consultancy Services and the Tech Talent Charter. As a producer she leads production squads, deals with every aspect of production including budgets, talent casting and stakeholder management. She is part of the Storytelling leadership team.

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